TechieGroups

SMARTPHONE MAKER and Apple rival HTC has released a statement on Super LCD (SLCD) in what might be either a reaction to hype over the Iphone 4 ‘retina’ display or simply a way to meet demand.

HTC said that it will introduce Super LCD for the HTC Desire and Google Nexus One later this summer, with previous reports having claimed that Samsung isn’t keeping up with HTC’s demand for AMOLED displays.

The SLCD technology is better performing than earlier LCD panels such as the advanced technology AMLCD adopted by the Iphone 4, with around five times better power management.

Samsung has been supplying HTC with AMOLED panels for the devices, which do not use backlights, and are thinner and better performing than previous LCD panels. But as the Inquirer reported earlier this month, the Korean firms are struggling to meet demand.

Android-based smartphones were aggressively adopting AMOLED as opposed to AMLCD. But because of supply problems HTC is now turning to SLCD.

“The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC.

“The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

Last week LG Display confirmed that it was having problems keeping up with LED screen demand for the Ipad. µ