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Huawei looks to IBM to help it flog more smartphones and tablets

September 17th, 2011 No comments

CHINESE ELECTRONICS MAKER Huawei has enlisted IBM to help it come up with a branding strategy to sell tablets, smartphones and cloud computing services.

Huawei is one of the largest telecoms equipment providers in the world and wins numerous contracts, but it wants to get into the consumer electronics business and has shown off impressive looking smartphones. Now it wants IBM, a company that has very little direct involvement in the smartphone and tablet markets, to help it build an image that will make punters lust after its kit.

Bloomberg is reporting that Huawei will seek 25 consultants from IBM to come up with answers by November. There is no information available about how much Huawei is paying IBM but Ross Gan, a spokesman for Huawei said, “It’s not a traditional branding project where they tell us how the brand should be positioned … It’s more from the management-of-the-process point of view: How do I manage the brand function within the organization? Who is responsible for what?”

IBM and Huawei have a long standing relationship and with the Chinese vendor wanting to triple its revenues in the next decade, that relationship is getting stronger. One way for it to hit its target of 0bn annual revenue will be to get into the smartphone and tablet business.

Huawei’s chief rival in China is ZTE, which has enjoyed considerable success with its range of cut priced Android smartphones. Judging by Huawei’s devices, it looks like the firm is not only going for the low end but also the more aspirational end of the market.

IBM will have its work cut out for it to help Huawei market its devices to consumers who already have Apple, HTC, LG, Motorola, Samsung, Nokia and ZTE to choose from. µ

Tablets will help graphics crunching CPUs be champions by 2014

August 11th, 2010 No comments

TABLET AND NOTEBOOK popularity is expected to help shrink discrete GPU sales by more than 10 per cent by 2014 and drive the development of graphics enabled CPUs.

According to market research firm Isuppli, sales of tablets and notebooks will depress discrete graphics device shipments from 73 million in 2009 to 62 million in 2014. Their rise will push takeup of new graphics enabled processors including CPUs to replace the old style GPUs.

Isuppli predicts that a doubling of ultraportable notebook shipments by 2014 will mean that those products will lead the way. As well as higher shipments Isuppli foresees 82.9 per cent of notebook PCs using graphics crunching microchips by 2014, compared to 39 per cent today. If Isuppli can predict such a precise figure as 82.9 per cent four years ahead of time, could they please contact this journalist with next week’s lottery numbers?

The Isuppli prediction would also seem to be good news for Intel, because of the graphics shoveling chips not the lottery. Isuppli says Chipzilla has already cornered the market in them with its Core I series. For AMD, the research company expects it “to launch graphics-enabled microprocessors in the fourth quarter of 2010 and 2011 time frame.”

However AMD has pushed ahead with its Vision branding that has an emphasis on consumers use of graphics and video and it has already announced its Fusion graphics Accelerated Processing Unit product line. The INQUIRER hears from reliable sources that Fusion will tip up in this fourth quarter. Perhaps this helps explain Isuppli’s fourth quarter graphics-enabled microprocessors prediction?

The focus on small form factor devices bodes equally well for ARM, which could win big in the tablet market after years of success in the smartphone arena. ARM’s new A10 Eagle chip is being licensed by Texas Instruments for mobile computing devices. µ

Nvidia’s GPUs will help power exa-scale super computers

August 10th, 2010 No comments

THE US MILITARY is giving Nvidia money to progress GPU technologies for supercomputers that will be 1,000-times more powerful than today’s.

Prototypes of the super duper computers are to be completed by 2018 for the four-year long Ubiquitous High Performance Computing program that has awarded Nvidia’s team million. But surely 2010 plus four is 2014? The super duper computers, whose maths are hopefully better than the project’s leaders, are so super that their operations will be measured on the exa-scale, meaning 10 to the power of 18. Tera is mere piffle at 10 to the power of 12.

Each team will develop new software and hardware to overcome the limitations of conventional computing to achieve the 1,000 times increase in computation speed while being 50 times more energy efficient. They also aim to improve reliability, but does anyone believe the BSOD is not going to make an appearance?

“We look forward to collaborating to develop programmable, scalable systems that operate in tight power budgets and deliver increases in performances that are many orders of magnitude above today’s systems,” said Bill Dally, Nvidia’s chief scientist and the team’s principal investigator. Well, maybe one person. µ

India’s $35 laptop scheme needs help

August 6th, 2010 No comments

AS THE INDIAN GOVERNMENT proudly displayed a tablet computer which it claimed would cost just , questions were being asked as to whether the device would ever see the light of day. With India’s track record, we wouldn’t bet on it.

Perhaps the Indian Government and its citizens should take it as some form of flattery that the media decided not to deride the device itself but rather its path to market. On the surface there’s little to argue about. A basic touch screen tablet designed for millions of children at a price which would make anyone who purchased an Ipad more than a little jealous.

The problem is, not only did the Indian government fail to provide a release date but it is still looking for a firm to build the device. Then came the news that while India’s human resource development minister Kapil Sibal had said, “The motherboard, its chip, the processing, connectivity, all of them cumulatively cost around , including memory, display, everything,” the bill of materials ended up at . That figure doesn’t even include logistics and labour.

What’s more, Sibal’s grandiose statement that the device “is our answer to MIT’s 0 computer” seems to put the cart miles before the horse. Given the issues Nicholas Negroponte had getting his vision off the ground, it is a grave mistake to think that even India’s government would have an easy ride to realise its dream of cost effective computing for all.

To many Negroponte might just be the guy who dreamt up the ’0 computer’, but the reality is somewhat different. He is the man who started MIT’s legendary Media Lab, helped shape tech magazine Wired and even invested in several start-ups including Skype and the Zagat Survey. Negroponte has quite a pedigree, but even his XOPC laptops failed, partly due to the very same problems which it seems Sibal has not considered when bandying about the a device claim.

When the one laptop per child (OLPC) program was initiated, Negroponte stated that for the project to work, it needed to harness economies of scale. Thanks to Intel railroading the XOPC by releasing the Classmate, the massive, multi-million unit orders never really materialised and the price stagnated. India’s tablet, however, gives Negroponte another crack at realising his vision. India, the largest democratic populous in the world not only represents a huge market but the future.

Negroponte’s offer of “free and open access” to Sibal should not be construed as some grandstanding gesture from a man who is clearly disappointed that his efforts fell short of his own goals. It offers the chance for the Indian government to learn from OLPC’s mistakes, curtail development steps, lower cost and actually bring a product to market.

Though the past 20 years have seen India become a technology powerhouse, when it comes to low cost laptops its success has so far been less than impressive.

Failures such as the Simputer and the Sakshat have left many questioning whether Sibal is merely making a bid for political glory. After all, details were worryingly scant and given that Sabil was essentially asking for firms to come forward saying it can build the thing at a price point that would satisfy him, it’s probably best not to take the tablet as a given.

Negroponte himself has had a chequered history with the Indian government after it decided to go it alone to try and produce the Sakshat, a computer that the government claimed would sell for just . The Sakshat failed miserably and in the end the government decided to buy a sack load of XOPC devices. The question is, how will Sibal see Negroponte’s offer? A way of muscling in on the publicity and the work done by Indian universities and its government or an opportunity for both parties to get what they want.

The truth is, the Indian government needs to work with Negroponte’s foundation, if for nothing else, to give it some credibility. The pricing figures Sibal announced seemed like they were plucked straight out of the Mumbai smog. For Indians this sort of pie in the sky political posturing that generates mass publicity simply offers up a chance for the country’s politicians to embarrass the country.

Negroponte’s plea to Sabil not to limit its tablet to just Indian children should be seen as an opportunity for India to provide the world with an answer to low cost computers with open hardware and software. Common sense suggests it should be a no-brainer but politically, Sibal may not want to be seen as accepting outside help. It’s a shame because working with the OLPC would also help both parties to drive down the cost of producing devices through the economy of scale that Negroponte so yearned for.

In the commercial arena competition is a good thing for the consumer, however it’s clear that neither the OLPC Foundation nor the Indian government wants to make a load of cash out of low cost computers. As Negroponte has put his ego to one side and extended the hand of cooperation, Sabil and his team should do the same.

Political points scoring by damaging kids’ education is something that no one wants to see. A lot of the criticism levelled at the Indian government is testament to the desire to have a low cost computer that can truly affect the lives of millions. One hopes that in the zeal to promote the best of India, Sabil and his team don’t ignore others who are willing to help. It would be a shame for everyone, least of all Sabil’s political ambitions. µ

Categories: New Hardware Tags: , , , ,

Son of Intel Employee Missing, AT Reader Help Requested

June 28th, 2010 No comments

A friend of mine who works at Intel emailed me asking for my help in this. Kyron Horman, the son of an Intel employee, has gone missing. The report is vague but seems to imply that the child went missing somewhere in Multnomah County, Oregon. He is 3'8" tall, weighs 50 lbs and has brown hair/blue eyes. He was last seen wearing black cargo pants, white socks and worn black Sketcher tennis shoes with orange trim. If you have seen him or have any information with regards to his whereabouts please contact the Multnomah County Sherrif's Tip Line at 503-261-2847.

Our hearts go out to the Horman family and we hope for a safe return of their boy. Thanks in advance for your help and for reading this.

Update: More information here.

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