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Posts Tagged ‘looks’

Corsair looks to Marvell for TRIM support in RAID SSDs

November 13th, 2011 No comments

FLASH STORAGE VENDOR Corsair has released SATA3 solid-state disk (SSD) drives using Marvell controllers.

 Corsair looks to Marvell for TRIM support in RAID SSDsCorsair’s Performance Pro 128GB and 256GB drives are the latest from the firm that has been bringing its enthusiast oriented brand to the SSD market. Rather than going with Sandforce controllers, Corsair decided to slot in Marvell units, claiming a sequential read data transfer rate of 515MB/s and a write rate of 440MB/s with 60,000 and 65,000 IOPS for the 128GB and 256GB units, respectively.

The biggest selling point of the Performance Pro drives is the ability to maintain TRIM support even when the drives are in RAID configurations. The TRIM command is typically disabled when drives are set up in a RAID configuration, which leads to a problem in prolonging the useful life of an SSD.

Corsair and other SSD manufacturers typically mention read/write speeds of their drives to try to wow potential customers with big numbers. The fact is, the raw read/write rate has relatively little to do with overall SSD performance, with the controller’s handling of workloads having a far greater effect on ultimate performance.

Despite Corsair not mentioning any of this in its release, Thi La, VP of memory products at Corsair claimed the Performance Pro series of drives are “designed specifically for real-world performance”.

Corsair has a standard three-year warranty on its Performance Pro drives. According to the firm’s website, UK retailers have yet to stock the drives, while Corsair’s own US web store prices the 128GB unit at 0 with the 256GB unit costing 0. µ

Sony’s Christmas looks murky, according to CFO

October 11th, 2011 No comments

CONSUMER ELECTRONICS GIANT Sony doesn’t expect a good Christmas sales season this year, claiming the outlook is “murky”.

Masaru Kato, CFO of Sony candidly told Reuters, “Looking at Europe and North America overall, the outlook is murky.” If that didn’t sound damning enough, he continued by saying, “We don’t see any reasons for optimism.” I think we can safely say that Christmas bonuses at Sony aren’t expected to be anything to write home about.

Sony’s wide range of products doesn’t protect it from the falling Euro, meaning its products are more expensive in Europe. Kato said the firm has no “tricks” to help it guard against currency volatility and that switching manufacturing within the Eurozone would not help it against a rising Yen.

As for Sony’s lossmaking TV division, which some had urged the firm to reform, Kato said there will be no major announcement on restructuring of that business unit. “I am sorry if we have given the mistaken impression that there is going to be some big announcement…. We are not thinking of doing that,” said Kato.

While Kato might paint a picture of doom and gloom, it isn’t panic stations for Sony just yet. The firm forecasts an operating profit of .6bn for the year ending March 2012, which is higher than many analysts’ forecasts.

Many view Sony as a barometer of the global consumer electronics market. While the firm isn’t a power player in mobile phones or tablets, due to it having fingers in markets such as consumer audio-visual equipment, laptops, movies, music and gaming, trouble for Sony usually means trouble for others.

Being fair to Kato, his comments are not all that surprising, given the current economic situation. After all, buying a new 50in telly is unlikely to be high up on the shopping list during a worldwide recession when consumers are more worried about their jobs. µ

Huawei looks to IBM to help it flog more smartphones and tablets

September 17th, 2011 No comments

CHINESE ELECTRONICS MAKER Huawei has enlisted IBM to help it come up with a branding strategy to sell tablets, smartphones and cloud computing services.

Huawei is one of the largest telecoms equipment providers in the world and wins numerous contracts, but it wants to get into the consumer electronics business and has shown off impressive looking smartphones. Now it wants IBM, a company that has very little direct involvement in the smartphone and tablet markets, to help it build an image that will make punters lust after its kit.

Bloomberg is reporting that Huawei will seek 25 consultants from IBM to come up with answers by November. There is no information available about how much Huawei is paying IBM but Ross Gan, a spokesman for Huawei said, “It’s not a traditional branding project where they tell us how the brand should be positioned … It’s more from the management-of-the-process point of view: How do I manage the brand function within the organization? Who is responsible for what?”

IBM and Huawei have a long standing relationship and with the Chinese vendor wanting to triple its revenues in the next decade, that relationship is getting stronger. One way for it to hit its target of 0bn annual revenue will be to get into the smartphone and tablet business.

Huawei’s chief rival in China is ZTE, which has enjoyed considerable success with its range of cut priced Android smartphones. Judging by Huawei’s devices, it looks like the firm is not only going for the low end but also the more aspirational end of the market.

IBM will have its work cut out for it to help Huawei market its devices to consumers who already have Apple, HTC, LG, Motorola, Samsung, Nokia and ZTE to choose from. µ

Apple looks to ban all Samsung Galaxy devices in EU

August 21st, 2011 No comments

MAKER OF SHINY TOYS Apple is demanding that Samsung’s entire line of Galaxy branded devices be banned in Europe with a recall.

What was initially Apple’s request for a ban on just the Samsung Galaxy Tab 10.1 is now a more broad appeal for any device under the Galaxy name, including the flagship Galaxy S II. Apple’s reasoning is the same old complaint about patent infringement that we’re getting so used to hearing.

The fruit themed company was granted a preliminary injunction against the Galaxy Tab 10.1 in all European countries apart from the Netherlands, stopping Samsung from selling the tablet. The ban has since been partially lifted for countries apart from Germany.

The ban Apple is now requesting is quite extensive and covers manufacturing, stocking, importing, distributing, trading or selling by Samsung Korea and its Dutch subsidiaries, according to Computerworld.

Apple also wants Samsung to send a letter to all of its European resellers asking for the return of all infringing products within 14 days and an offer of compensation. It also wants the letter to state that failure to do so will amount to infringing its patents.

“If this injunction is granted it could have ‘significant implications’ for the European market for smartphones and tablets,” said Alastair Edwards, principal analyst at Canalys, “This is a very big threat to Samsung, because basically their whole European supply chain will be broken.”

The German court will rule on 15 September and at a hearing last week, Judge Edger Brinkman said that any injunctions granted will come to effect on 13 October at the earliest. µ

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HTC looks to trump the Iphone 4 with Super LCD

July 26th, 2010 No comments

SMARTPHONE MAKER and Apple rival HTC has released a statement on Super LCD (SLCD) in what might be either a reaction to hype over the Iphone 4 ‘retina’ display or simply a way to meet demand.

HTC said that it will introduce Super LCD for the HTC Desire and Google Nexus One later this summer, with previous reports having claimed that Samsung isn’t keeping up with HTC’s demand for AMOLED displays.

The SLCD technology is better performing than earlier LCD panels such as the advanced technology AMLCD adopted by the Iphone 4, with around five times better power management.

Samsung has been supplying HTC with AMOLED panels for the devices, which do not use backlights, and are thinner and better performing than previous LCD panels. But as the Inquirer reported earlier this month, the Korean firms are struggling to meet demand.

Android-based smartphones were aggressively adopting AMOLED as opposed to AMLCD. But because of supply problems HTC is now turning to SLCD.

“The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC.

“The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

Last week LG Display confirmed that it was having problems keeping up with LED screen demand for the Ipad. µ

 

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The future looks bright but some see trouble

July 16th, 2010 No comments

THE ANNUAL SEMICON WEST conference and exhibition has opened in a bullish mood with analysts and industry figures predicting record growth rates for the year but fears remain about a fragile world economy and longer term technology issues.

Stanley Myers, president of industry association SEMI, reported that semiconductor sales went above the pre-recession high of July 2008 for the first time in May. A basket of eight analyst predictions for the year’s sales rose from 14.9 per cent at the start of the year to 28 per cent now, and FAB spending rose 117 per cent in 2009 to support growing demand.

“This year will be a record year for semiconductor sales and unit shipments, something we’ve never seen before,” said Myers. “The industry is clearly back on track.”

The PC and mobile phone markets are expected to drive demand, and Gartner has predicted growth in these areas of 22 and 14 per cent respectively this year.

Samsung is also ramping up its flat-screen production significantly, spurring further demand for chips.

Stable prices are also a factor, and the industry’s FABs are now working at 93 per cent capacity.

“Talk about falling off a cliff. We really did last year from the peak of July 2008,” said Myers.

“We hit bottom by April 2009. The slope of the drop-off only hints at the extreme measures the industry was taking at that time to preserve capital and stay alive, to keep shipping and keep staff on the payroll.”

However, Myers warned that the future growth of the industry is not assured. The economy could falter in the short term.

And the chip industry is already forgetting the lessons from the past slump in demand, according to executives at Semicon. While demand is strong several senior managers expressed concerns at an executive roundtable that the industry had not learned from past experience.

“My fear is that we’re going to unlearn the lessons of the downturn,” said Rich Wallace, chief executive of KLA-Tencor.

“The challenge needs to be how to meet demands without overheating the market. I suspect the industry has got better at working leaner, but old habits creep in.”

Bernard Meyerson, IBM’s VP of innovation, likened the situation to an engineer slamming his hand in a door and doing it again with the other hand to gather additional data.

Chip manufacturers are highly sensitive to demand, but the industry’s tendency to oversupply in pursuit of market share could cause long-term problems.

Stephen Newberry, president of Lam Research, was also somewhat pessimistic about the industry’s maturity.

“Everything is different, and everything will stay the same,” he said, pointing out that there were 16 major DRAM manufacturers in 2000 but less than half that number now, and that access to capital for startups is much more difficult.

“The good thing for the industry was that less players could search for demand, but as we go forward it’s only a matter of time before we oversupply demand,” he said.

There is hope, however. Memory manufacturers got together and cut supply in 2007 to prevent the market being oversupplied, but were caught out by the world recession.

“[Manufacturers] scaled down investment to get a soft landing in 2008, but the economy fell off a cliff and demand fell beyond all expectations,” said Newberry.

Keith Barnes, president of Verigy, commented that the industry still had not learned the lessons from the 1980s downturn, that is, that when the economy dives IT planning has to take this into account.

“A lot of companies need to look at the macroeconomics. If there’s another Asian crisis we have to be able to respond,” he said. “In 2008 things were starting to turn, but we were in denial. That period in 2009 when it fell off the cliff came as a surprise to some people in the industry.”

Cliffs or no cliffs the macroeconomics are not stopping industry spending 40-45nm scale manufacturing or its movement to develop smaller transistor sizes. Thomas Sonderman, vice president of manufacturing systems and technology at Global Foundries, suggested that the next “crux point” for the industry will be at the 28nm level.

“The battleground is going to be at 28nm with our competition,” he said. “We are focusing on low-power handheld devices there.”

But while some think that any investment is dangerous with a fragile world economy Myers is very concerned at the lack of R&D and test spending for the longer term. The industry traditionally invests 13 to 15 per cent in this area, but this is now in single figures. “The semiconductor industry needs funding for innovation,” he said. “I’m concerned that we are not investing enough to build new innovative processes.”

That investment is needed because silicon technology is fast reaching the limits of atomic engineering, and the industry is going to need a revolution in design in the coming years, delegates at Semicon West 2010 have been told.

Bernard Meyerson, IBM’s vice president of innovation, said during his keynote address that silicon is being engineered on such a small scale that a whole new way of building chips is needed.

For example, scientists have already been able to build 2.6nm carbon nanotubes that function as a transistor, but there is no way to manufacture them in the kind of bulk needed to be useful to the wider industry.

“Silicon doesn’t scale to these dimensions,” he said. “There’s a challenge. The industry is up to it, but at what cost? That’s the question.”

The problems are too big and too expensive for any one company to handle, according to Meyerson.

The average return on of R&D spending in the 1950s was in the region of , but this has fallen to now because chips have become more complex.

Companies need therefore to collaborate or consolidate. There will be a lot of mergers in the years ahead, Meyerson said, but IBM is working on collaborative efforts between companies.

FinFET gating technology is an example of how this could work. AMD, IBM and Motorola had collaborated with academics to develop the double-gate transistor technology in a way that would have been too big a financial risk for one player.

Another area that needs addressing is chip proximity. Costs need to come down as optical networking grows, but chips have to be physically integrated to reduce latency. “I never thought I’d say this, but the speed of light is woefully slow,” Meyerson told delegates.

Another challenge is data analysis. Information is now being analysed in real time, and it is the companies that can build these kind of systems that will see the strongest growth in the future.

Is this therefore the future, not in ever diminishing scales of nanometric manufacture but in the creation of good computing systems that can handle the vast data crunching needs of the world economy? Data crunching services that don’t need the capital investment hikes new foundries need could perhaps adapt far more easily to a weak and volatile world market. Only time will tell. µ

 

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Apple looks for an Iphone antenna engineer

July 1st, 2010 No comments

TOYMAKER FOR THE WELL HEELED Apple is on the lookout for an Iphone antenna engineer.

A post for the position of “Antenna Engineer-iPhone” went up on Apple’s website yesterday to supplement similar ones from a week ago. Apparently Apple thinks it needs to hire someone who has an engineering background in order to come up with antenna designs, presumably after its prior efforts have proven to be somewhat less than bang on the money.

Apple’s synopsis of the applicant’s responsibilities are to “Define and implement antenna system architecture to optimize the radiation performance for wireless portable devices.” So, its current band of journeymen must be all out of answers after their wrap-around coat hanger stunt on the Iphone 4 backfired so miserably.

Why Apple thought it was necessary to publicly advertise the position is all the more surprising after a leaked memo suggested that its finest produced a design worthy of some award.

The leaked document, guidance for customer care staff, was drawn up for the firm to weasel out of responsibility for its shoddy design, saying, “The iPhone 4′s wireless performance is the best we have ever shipped.” Well, at least Apple is indirectly taking the rap for the cellular and WiFi reception issues of previous models.

The document continues by ordering Apple’s customer service representatives to “Not perform warranty service. Use the positioning above for any customer questions or concerns.” The document also suggests that “tone when delivering this information is important.” Indeed, sounding authoritative can go a long ways towards convincing customers that they don’t really have a problem, or if they do it must be their fault and certainly nothing to do with the company.

Finally those believing that using one of Apple’s sleeves will be just the job won’t have any luck getting the firm to supply one. The document goes on to say, “We [Apple] are not appeasing customers with free bumpers”, and why should it? After getting fanbois to fork over small fortunes, why should the firm stop at the chance to extract a further £25 out of its well-to-do, dependent users?

One assumes a company designing mobile phones employs antenna engineers, so the question is why is it advertising for applicants? Will these new recruits supplement the current team of wunderkinds or be replacements for those who are presumably sleeping with the fishes by now? Of course Apple won’t disclose this, but fanbois can rest assured that their next Iphone purchase might just have an antenna worthy of picking up a signal.

For Apple the Iphone 4, despite its impressive sales figures is turning out to be a nightmare. Ever since its launch last week almost a day hasn’t passed without another report of faults with Apple’s latest, expensive high-end smartphone.

Thanks to delays, the latest shipments of fruit logo’d disasters are yet to slip into the hands of gullible buyers. After hearing of the glut of problems, the waiting fanbois must be eager to see what’s broken on their shiny toys. µ

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